for a dollar and a dream

State Lotteries in Modern America

By Jonathan D. Cohen


The first comprehensive history of America’s lottery obsession, For a Dollar and a Dream explores the proliferation and popularization of state lotteries and how players and policymakers alike got hooked on wishful dreams of an elusive jackpot.

Released September 2022

Every week, one in eight Americans place a bet on the dream of a life-changing lottery jackpot. Americans spend more on lottery tickets annually than on video streaming services, concert tickets, books, and movie tickets combined.

The story of lotteries in the United States may seem straightforward: tickets are bought predominately by poor people driven by the wishful belief that they will overcome infinitesimal odds and secure lives of luxury. 

The reality is more complicated. For a Dollar and a Dream shows how, in an era of surging inequality and stagnant upward mobility, millions of Americans turned to the lottery as their only chance at achieving the American Dream.

But gamblers were not the only ones who bet on betting. As voters revolted against higher taxes in the late twentieth century, states saw legalized gambling as a panacea, a way of generating a new source of revenue without cutting public services or raising taxes. Even as evidence emerged that lotteries only provided a small percentage of state revenue, states kept passing them, desperate for their longshot gamble to pay off. 

Alongside stories of lottery winners and losers, For a Dollar and a Dream shows how gamblers have used prayer to help them win a jackpot, how states tried to pay for schools with scratch-off tickets, and how lottery advertising has targeted lower income and nonwhite communities.

 

Reviews

For A Dollar and a Dream is a powerful and incisive look into the lottery era in this country and how gambling is a reflection of its time. Jonathan D. Cohen reveals how state governments have gambled with the citizenry as they ‘bet on betting’ to avoid taxation. Most importantly he de-stigmatizes those people who play lotteries, showing that a quest to hit it big with winning tickets is a quest to achieve the American Dream by any means necessary. Luck is at the heart of lotteries, and we're lucky that Cohen decided to write this deeply researched and captivating book.”

Bridgett M. Davis, author of The World According to Fannie Davis: My Mother's Life in the Detroit Numbers

“How [the lottery] came to be is the subject of an excellent new book, For a Dollar and a Dream: State Lotteries in Modern America, by the historian Jonathan D. Cohen. At the heart of Cohen’s book is a peculiar contradiction: on the one hand, the lottery is vastly less profitable than its proponents make it out to be, a deception that has come at the expense of public coffers and public services. On the other hand, it is so popular that it is both extremely lucrative for the private companies that make and sell tickets and financially crippling for its most dedicated players…Lottery tickets can seem like either a benign form of entertainment or a dangerous addiction. The question that lurks within For a Dollar and a Dream is which category they really belong to—and, accordingly, whether governments charged with promoting the general welfare should be in the business of producing them, publicizing them, and profiting from them.”

—Kathryn Schulz, The New Yorker

“Into this wild decade of NFTs, SPACs, and cryptocurrencies, wherein America’s meritocratic ethos is confronted by a casino’s worth of speculative investment schemes, Jonathan Cohen delivers more than just a fascinating history of state lotteries, but a window into the nation’s hot mess of humanity: our tribal tendencies, social hierarchies, economic insecurities, political chicanery, religious delusions, aversion to taxation, and deeply held beliefs about work, fate, self-reliance, and deservedness of our fortunes, good or ill. For a Dollar and a Dream pegs America’s lottery fervor—we spent more than $91 billion on tickets in 2020—to the same societal forces that fueled the rise of prosperity gospel during the ’60s and ’70s. Games of chance and faith in the unknowable, as one source explains, are but two sides of the same coin, ways for humanity to deal with “life’s precarious prospects.”

—Michael Mechanic, author of Jackpot: How the Super-Wealthy Really Live, and How Their Wealth Harms Us All

“With a fluid narrative that travels from the sidewalks of Newark and Chicago, to sunny California, to Bible Belt Georgia, this book allows us to understand the manner in which a complex and pernicious system of government lotteries has emerged. Cohen examines our sordid politics as well as our inner lives, shedding light on the dreamworld that lotteries have created in which American beliefs about wealth and religion have blurred into a confused synthesis. Widespread lottery participation has been at the center of American reaction to the emergence of glaring inequality in the late twentieth century. State governments have adopted an adverse position towards their citizens, and this book explains how this all came to be.​”

—Matthew Vaz, author of Running the Numbers: Race, Police, and the History of Urban Gambling

“In this valuable new book, Cohen carries on the commission’s work, methodically and persuasively demonstrating how, despite their widespread popularity, state lotteries consistently prey on the underprivileged, corrupt state officials, and generate far less revenue than promised.”

Washington Examiner

Media Coverage

(selected)

“Mass. Residents are the biggest lottery players in the Us. But the wealth isn’t share equitably”

Boston Globe, January 17, 2025

“Centuries of good and evil: The lottery turns 456 years old”

USA Today, January 11, 2025

“Another jackpot surpasses $1 billion. Is this the new normal?”

Associated Press, December 28, 2024

“It Takes a Billion Dollars to Get Us to Buy Lottery Tickets Now”

Wall Street Journal, October 18, 2024

“In Oregon, a Bid for Urban Casinos Threatens a Gambling ‘Arms Race’”

New York Times, July 29, 2024

“No Powerball winner for billion-dollar jackpot, reviving (slim) hopes of fortune”

Los Angeles Times, April 3, 2024

“Those Billion-Dollar Lottery ‘Jackpots’ Aren’t Even Half That Big”

New York Times, March 29, 2024

“Playing Texas Lottery for the kids? It pays for 5 days of school, and that number is down

Dallas Morning News, January 29, 2024

“One man's trash, another man's $44 million: Did a Florida lotto winner toss the ticket?”

USA Today, December 12, 2023

“Gamble on a Dream”

New Statesman, November 28, 2023

“History-making NY Lottery mystery as winning $12M ticket goes unclaimed on Staten Island in 1992”

Staten Island Live, October 20, 2023

"Inside the dazzling, $113 billion world of scratch-off lottery tickets"

Fast Company, September 2, 2023

“The settlers brought the lottery to America. It's had a long, uneven history”

NPR, August 9, 2023

“Lotteries Are a Sucker’s Bet and a Gift to the Ultra-Rich”

Daily Beast, August 5, 2023

“Woman Doesn’t Want To Share Lottery Winnings With Husband’s Friend, Gets Told To Stay Wary ”

Bored Panda, August 3, 2023

“Want to see Pat Benatar at the Colorado State Fair? Until today, you had to buy lottery tickets”

Denver Post, July 26, 2023

"Is there a strategy to winning Powerball and Mega Millions? Tips for picking numbers"

USA Today, July 7, 2023

“How the modern lottery was born, and fine-tuned, in New England”

Boston.com, June 8, 2023

“A race to keep up – or to the bottom? Lottery bets big on $50 scratch ticket, online games”

Commonwealth Magazine, June 1, 2023

“What the lottery sells — and who pays”

Vox, April 14, 2023

“Expiring dreams: $833 million in winning New York Lottery tickets uncashed since 2018”

Buffalo News, April 14, 2023

Despite Billion-Dollar Jackpots, Critics Say the Lottery Is a Losing Game

Asheville Citizen-Times, January 21, 2023

“Millions prepare for Friday's Mega Millions jackpot draw”

AOL, January 13, 2023

"Mega Millions: Why the US has massive lottery jackpots"

BBC, January 11, 2023

"Why do we play the lottery even when the odds of winning are slim?"

ABC10 San Diego, January 10, 2022

“The Lottery—Still Bad for North Carolina Residents”

Asheville Citizen-Times, December 9, 2022

“Advent of mobile sports betting in Maryland brings caution, excitement and thrill”

Baltimore Sun, November 18, 2022

“A $76 million jackpot? Naw, I’m good.”

Pittsburgh Post-Gazette, November 15, 2022

“Lotteries Unfairly Target Blacks, Poor as Jackpots Lure Players”

Casino.org, November 14, 2022

The Working Class Lost the $2 Billion Powerball Lottery

Truthout.org, November 12, 2022

“Why these five states don’t sell lottery tickets”

CNN, November 9, 2022

“‘Stacked against you’: Critics say the lottery system is preying on poor communities”

CNN, November 9, 2022

“How inflation — and resistance to tax hikes — drove the Powerball jackpot to a record $2 billion”

Grid News, November 8, 2022

A Winner in California Takes Record $2 Billion Powerball Jackpot After Delay

Wall Street Journal, November 8, 2022

“Powerball used to have a jackpot limit. Then it exploded”

CNN, November 7, 2022

"Enough with the Powerball Hype”

New York Daily News, November 4, 2022

“Record $2.3 billion lotto jackpot offered in Australia”

Yahoo! News, November 4, 2022

“Qué hay detrás de la “adicción” en Estados Unidos por participar de la lotería que ofrece premios millonarios”

La Nacion, October 28, 2022

“California’s wrinkled brow at sports gambling”

Christian Science Monitor, October 18, 2022

“What We’ve Lost Playing the Lottery”

The New Yorker, October 17, 2022

“Mega Millions is now over $1.2 billion because Americans need hope, says lottery expert”

Marketwatch, July 29, 2022

“Massachusetts To Take Its Time On Sports Betting”

Gambling Compliance, April 22, 2019

“How Sports Betting Could Change Gambling in Massachusetts”

Wicked Local (Cambridge, MA), February 19, 2019.

“Lotteries are Doing More Damage to Those Who Can Least Afford It”

Bloomberg, September 12, 2018

“Powerball jackpot grows to $478 million, but mania is nowhere to be found”

Mercury News (San Jose, CA), July 29, 2016

Podcast and Radio

“Scratch and Win” (Multiple Episodes)

GBH, January 29, 2025

“MegaMillions Jackpot”

KNX News, CBS Radio Los Angeles, December 27, 2024

“The Long Shot Bid for a Utah Lottery”

RadioWest, February 27, 2024

"Why marginalized communities lose more than dreams on lottery tickets"

The 21st Show, Illinois Public Media, October 17, 2023

"The Gambler’s Meritocracy"

Cult or Just Weird, August 29, 2023

"The luck of the draw: A deeper look at lotteries "

The Colin McEnroe Show, Connecticut Public Radio, August 23, 2023

"Have we reached peak lottery?"

Central Time, Wisconsin Public Radio, August 14, 2023

"Do lotteries really deliver what they promise?"

KNX News, July 20, 2023

"For a dollar and a dream"

99% Invisible, April 11, 2023

"Has the Lottery Played Us?"

Why Is This Happening?: The Chris Hayes Podcast, January 17, 2023

Here's who really wins and loses in American lotteries

NPR, All Things Considered, January 14, 2023

The real winners and losers in America's lottery obsession

On Point, WBUR, January 4, 2023

“State Lose from Lotteries, Too’”

KERA-Think, December 14, 2022

“Why No One Wins the Lottery”

Factually, December 14, 2022

“For a Dollar and a Dream”

The Tully Show, November 21, 2022

Interview with Tavis Smiley

KBLA Talk 1580, November 4, 2022

"Five Big Ideas: For a Dollar and a Dream”

Next Big Idea Club, November 2, 2022

“Lottery Fever”

WURD Radio, August 2, 2022

“Who Invented the Scratch Ticket?”

Every Little Thing Podcast (Gimlet Media), May 14, 2018

“American Gambling and its Virginia Roots”

Michael Paul Williams Show (Richmond Times-Dispatch), April 26, 2018

TV Appearances

How the lottery became a national obsession”

CBS Morning News, March 27, 2024

You Have Zero Chance of Winning the Top Prize for Several Illinois Lottery Games

NBC5 Chicago, February 21, 2023

“Why Does the Lottery exist?”

Newsy, December 14, 2022

“America’s Lottery Obsession”

Bob Herbert’s Op Ed.TV, December 5, 2022

“One winning ticket for $2.04 billion Powerball jackpot”

Fox5 News, New York, November 8, 2022

“New book takes a close look at the history of state lotteries”

WGN9 Chicago, November 4, 2022

“Playing the $1 billion Powerball is understandable, but beware, says expert”

PIX11 NY, October 31, 2022